Marketers love the potential power of Content Marketing! When you get it right, Content Marketing fuels many of the inbound marketing techniques like search engine optimisation, social media marketing, 'lead magnets' for site registration and triggered email sequences.
In our recent research survey of content marketers, with HubSpot, Content Marketing was the top-rated as the technique to drive incremental sales.
The results you can get with Content Marketing are not a secret. Many marketers are making content marketing work for them. Yet to do this is far from simple. It takes good quality planning and regular action to create and distribute content that builds brand awareness, familiarity and purchase intent.
A weak process will gives you “me too” content. To succeed with content marketing you need a strategic approach with a solid plan, content calendars and outreach to create unique, highly shareable, valuable content.
Review your current use of content marketing with our proven system
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Create a winning Content Marketing strategy
Our comprehensive Content Marketing toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.
Armed with our Content Marketing Toolkit, the world's top marketers use our unique approach to develop winning Content Marketing strategies.