B2B marketing has changed forever
Traditional promotional techniques will only get today’s B2B marketer so far.
When B2B buyers select a product or service, the top 3 information sources and buying behaviours are direct to a supplier website, using a search engine and consulting an industry specific intermediary like a B2B publisher or blog.
Of course, you could be missing a lot of potential business if you’re invisible in the search engines, don’t have an effective website for generating leads or aren’t using email marketing to convince prospects about why they need your products or services and integrate with your sales teams...
Using our proven system is a surefire way to grow your profits quickly
Create a winning Business-to-Business (B2B) strategy
Our comprehensive Business-to-Business (B2B) toolkit, trusted by thousands of marketers and companies of all sizes and in over 170 countries, gives you everything you need to create, launch and refine a winning strategy. All in one, easy to access place.
Many business-to-business (B2B) organisations are already successfully using digital marketing in specialist sectors like financial and professional services, IT and software, manufacturing, engineering or science.
Yet a lot of the advice on online marketing looks at the ‘sexy examples’ of consumer brands selling to younger audiences.
Even though many marketers work in B2B marketing, there is a limited amount of good quality, specific advice and best practice available to draw upon for the unique challenges and opportunities available from digital media and technology for B2B.
B2B is different from B2C. Discover the many cutting-edge B2B examples and campaigns.
Check out our B2B Toolkit to help refine your digital strategy and get practical advice on how to increase demand generation and convert interest to leads and sales using the power of marketing automation.
Armed with our Business-to-Business (B2B) Toolkit, the world's top marketers use our unique approach to develop winning Business-to-Business (B2B) strategies.