Can your branded consumer goods business compete online?

With so much competition, you need to stand out

Digital Transformation within the branded consumer goods sector has been accelerated by COVID-19 - many more people are making purchase decisions online, and as a result competing online is harder than ever.

You need to be visible to consumers and your potential customers, instill trust in your brand and - once converted - engage them to retain them and promote advocacy. But creating an integrated, omnichannel marketing strategy is hard, and time consuming. Thankfully, there's a solution to this problem.

The Smart Insights RACE Growth Process enables you to define and implement a market leading omnichannel marketing strategy for brands, focused on your customer lifecycle.

RACE Lifecycle Model

The Smart Insights RACE Framework

Build an agile, strategic approach to integrating your marketing activities

To reach consumers and convert them into customers through marketing, optimized data and analytics, content marketing, and advanced martech deployment across all channels is necessary.

The RACE Framework is composed of 5 essential stages that break down into the 25 core activities which must be optimized to achieve integrated marketing across your customer lifecycle. Each of these areas is supported by comprehensive online training, tools and templates which will help you upskill your team, plan and implement your strategy, and achieve your goals.

RACE Integrated Funnel

What do our customers say?

Companies like O'Neils have seen success from implementing RACE

"Tenfold Improvement"

Patricia Goldsmith, Director, O'Neils

Use the RACE Growth Process to win, reach and convert more customers

The RACE Growth Process is a tried-and-tested methodology to support the growth of brands. It uses a planned approach to omnichannel marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.

Dedicated digital transformation guidance

Helps you to plan and manage digital transformation initiatives whilst also providing